Ralph Lauren is joining with 2 historically black colleges-Morehouse and Spelman Colleges, to honor both the history and stylistic traditions of both universities with an all black everything effort, involving black creative directors, cinematographers, and models primarily selected from Morehouse and Spelman faculty, alumni and students for the project. Famed fashion photographer Nadine Ijewere photographed the campaign. The entire collection includes everything from outerwear, knits, suits, dresses and footwear to accessories and more that illustrates styles worn by Morehouse and Spelman students from the 1920s to the 1950s, reflecting both colleges’ history while acknowledging their contributions to American style. Ralph Lauren is also releasing a film “A Portrait of the American Dream, as well as a commemorative yearbook, regarding this significant collection. The film will be available March 28, at 7:30 EDT on select Ralph Lauren social channels, with the yearbook becoming digitally available alongside the film March 29 at RalphLauren.com. Lauren made commitments in 2020 to take action on racial equity and to reexamine the manner in which the company portrays the American dream. In December 2021 the Lauren corporate foundation pledged $2 million to support scholarships for students at Morehouse, Spelman and other HBCUs through the United Negro College Fund. It appears Ralph Lauren is putting money where his articulated commitment is.
Jane Garretson, Lover and instinctive copy editor of all prose Copy Editor & Political Editor @ Ms. Heel Magazine. M.Ed Xavier University; School and Agency Counseling. Former English teacher and counselor. Innate belief: Everyone has a story… Wife, mother, grandmother
One response to “Allow Us To School You On Ralph Lauren’s Newest “Black” Label”
Thank you for this information.